Privacy Policy

1. Introduction

Welcome to Everkept, a brand operated by Sellora Labs (“we,” “us,” or “our”).

We value your privacy and are committed to handling your personal information responsibly. This Privacy Policy explains how we collect, use, store, and disclose your information when you visit our website, browse our products, place an order, or contact our customer support team.

Our online store is powered by Shopify, which provides the e-commerce platform that enables us to offer our products and services.

By using our website, you acknowledge that your information may be handled as described in this Privacy Policy, subject to your rights and choices under applicable law.

2. Information We Collect

The information we collect depends on how you interact with Everkept.

Information You Provide

When you browse our store, place an order, or contact us, we may collect:

• Contact information: Your name, email address, telephone number, and billing or shipping address.
• Order information: Products purchased, order history, delivery details, and transaction records.
• Payment information: Payment method and transaction-related details. Payments may be processed by third-party payment providers.
• Account information: Login details and preferences if you create a customer account.
• Customer support information: Messages, feedback, and other information you provide when contacting us.
• Marketing preferences: Your choices regarding promotional emails and other marketing communications.

Please do not send sensitive personal information unless it is necessary and specifically requested for a legitimate purpose.

Information Collected Automatically

When you visit our website, we or our service providers may automatically collect certain technical and usage information, including:

• IP address and approximate location derived from it.
• Browser type, device type, and operating system.
• Pages visited, products viewed, and links clicked.
• Referring websites and browsing activity.
• Information collected through cookies and similar technologies.

We use this information to operate our store, understand website performance, improve the customer experience, and help protect against fraud and security threats.

3. How We Use Your Information

We may use your personal information for the following purposes:

• Order processing: To accept, process, fulfill, ship, and manage purchases.
• Customer support: To respond to questions, complaints, and requests.
• Payments and fraud prevention: To facilitate transactions, verify orders, and detect suspicious activity.
• Website improvement: To understand how visitors use our store and improve our products and services.
• Marketing: To send promotional communications where permitted by law and consistent with your preferences.
• Personalization: To remember preferences and improve your shopping experience.
• Legal compliance: To maintain required records, comply with legal obligations, and respond to lawful requests.
• Business operations: To maintain, secure, and administer our website and services.

We process personal information only as permitted by applicable law and, where required, on an appropriate legal basis or with your consent.

4. Cookies and Similar Technologies

Everkept and certain third-party service providers may use cookies, pixels, and similar technologies to operate the website and support analytics, personalization, and advertising.

These technologies may help us:

• Keep shopping carts and checkout features working.
• Remember relevant preferences.
• Understand website traffic and performance.
• Measure the effectiveness of marketing campaigns.
• Provide relevant advertising where enabled and permitted.

You can manage cookies through your browser settings and, where available, our website's cookie consent tools.

Disabling certain cookies may affect the availability or functionality of some website features. Where required by law, we will request consent before using non-essential cookies or similar technologies.

5. How We Share Your Information

We do not disclose personal information indiscriminately. We may share information with the following categories of recipients when necessary for the purposes described in this policy:

Shopify

Our store is hosted on Shopify. Shopify processes certain information to provide and improve its e-commerce services, including store hosting, checkout, and related features.

For more information, please review Shopify's privacy information at https://www.shopify.com/legal/privacy.

Service Providers

We may share relevant information with trusted service providers that help us operate our business, including:

• Payment processors and financial service providers.
• Shipping companies and delivery partners.
• Website hosting, analytics, and technical service providers.
• Customer support and communication platforms.
• Marketing and advertising service providers, where enabled.

These providers may process information as necessary to perform their services, subject to applicable agreements and legal requirements.

Legal and Security Reasons

We may disclose information when reasonably necessary to comply with applicable laws, respond to lawful requests, protect our legal rights, investigate fraud, or protect the safety and security of our customers and business.

Business Transfers

If our business undergoes a merger, restructuring, acquisition, or sale of assets, information may be transferred as part of that transaction, subject to applicable privacy laws.

6. Third-Party Links and Services

Our website may contain links to third-party websites or integrate third-party services.

These websites and services operate under their own privacy policies and practices. We encourage you to review their policies before providing personal information.

We are not responsible for the privacy practices of third parties, except to the extent required by applicable law.

7. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including processing orders, providing customer support, maintaining business records, resolving disputes, preventing fraud, and complying with legal obligations.

Retention periods may vary depending on the type of information, the purpose for which it was collected, and applicable legal requirements.

When information is no longer required, we will take appropriate steps to delete it, anonymize it, or otherwise handle it in accordance with applicable law.

8. Data Security

We take reasonable technical and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, and disclosure.

However, no method of electronic transmission or storage is completely secure. We cannot guarantee absolute security, but we work to maintain appropriate safeguards for the information we handle.

You should also take care to protect your account credentials and avoid sharing sensitive information through unsecured channels.

9. Your Privacy Rights and Choices

Depending on your location and applicable law, you may have the right to:

• Request access to personal information we hold about you.
• Request correction of inaccurate or incomplete information.
• Request deletion of certain personal information.
• Withdraw consent where processing is based on consent.
• Object to or request restrictions on certain processing.
• Request a copy of certain information in a portable format.
• Opt out of certain marketing communications or data uses where applicable.
• Lodge a complaint with the relevant privacy or data protection authority.

To exercise an applicable right, contact us using the details in the Contact Us section below. We may need to verify your identity before fulfilling a request.

We will respond to requests in accordance with applicable law. Some information may need to be retained where legally required or where a lawful exception applies.

Marketing Communications

If you receive promotional emails from us, you can unsubscribe using the link included in the message or contact us directly.

Even if you opt out of marketing communications, we may still send essential messages concerning your purchases, deliveries, account, or customer support.

10. International Data Transfers

Our store and service providers may process or store information in countries other than the country where you live.

When personal information is transferred internationally, we will take the measures required by applicable law to protect it, where applicable.

The privacy protections available in another country may differ from those in your jurisdiction.

11. Children's Privacy

Everkept is not intended to knowingly collect personal information directly from children in circumstances where doing so is prohibited by applicable law.

If you believe a child has provided personal information to us unlawfully, please contact us so we can review the situation and take appropriate action.

12. Third-Party Advertising and Analytics

If we use advertising, analytics, or social media tools, these services may collect information about interactions with our website through cookies or similar technologies.

Depending on your location and applicable law, you may have choices regarding targeted advertising, certain data sharing, or tracking technologies.

You can manage available choices through our cookie consent settings, applicable privacy controls, or the relevant third-party service.

We will provide any additional disclosures or opt-out mechanisms required for the services we actually use.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, website features, service providers, or legal obligations.

When changes are made, we will update the “Last updated” date at the top of this page. Where required by law, we will provide additional notice or obtain consent for material changes.

We encourage you to review this page periodically.

14. Contact Us

If you have questions about this Privacy Policy or wish to make a privacy-related request, please contact us:

Brand: Everkept

Business name: Sellora Labs

Email: everlastin@gmail.com

We will make reasonable efforts to address your questions and privacy requests in accordance with applicable law.

Thank you for trusting Everkept.

Everkept — Made for everyday. Chosen to stay.

A Sellora Labs brand.